How to Name Your Business – The Complete Guide to Creating a Perfect Name for Your New Company Startup
This book is available in eBook format in the following book stores:
- Barnes & Noble
- Apple’s Books on iTunes (coming soon)
- Google Play, Google Books (waiting on Google to release their new platform)
- The publisher will provide a limited number of evaluation copies of the book in exchange for an honest review on Amazon or any of the other platforms. Contact us if you are interested.
Advanced Publishing Concepts
R. Scott Alvord
Scott has a detailed author biography on the Amazon website. In a nutshell, Scott is an experienced multi-business owner who coaches and trains other business owners. He holds an MBA-MCA degree and a BSCS degree. Compared to most authors of similar books of this nature, he is qualified. His writing style is somewhat humorous while deeply informative.
When starting a new business, selecting a perfect business name that resonates with your customers is essential. Naming a business incorrectly can hurt your startup success, kill your growth, and crush you with lawsuits. This book is filled with valuable information that takes you through important aspects and considerations of business naming conventions, narrowing down your options to the absolutely perfect business name for your new company. These techniques work with naming your company’s products and services as well. The book links to an accompanying website that is filled with additional examples, resources, and up-to-date material to further assist you with your business name and tagline.
Many books claim to help you select the perfect business name, but very few are written by experienced business professionals who do this type of work in real life. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, owns multiple businesses, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, goldmine of business naming strategies to entrepreneurs and business startups. You are going to love this book!
This book is actually a subset (a chapter) of a much larger book, Fire Your Job, Hire Yourself, which was only 80% complete when this book was published. You can not only find information about this comprehensive book, but you can receive FREE chapters from this book now!
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“Naming a business seems like it should be pretty simple. But having been through the process myself, I know it isn’t. A book like this would have been very helpful at the time. I definitely recommend this as a must-read for anyone starting a business.” (Amazon) Daniel Blum
“This e-book is a great resource for anyone interested in starting their own business or re-branding an existing business. Coming up with a good business name is one of the most important parts of starting a business. It can determine whether your business thrives or fails. This e-book gives you all of the information you need to know about how to develop a great business name. The author’s conversational tone makes this book easy to read. The book is full of up-to-date information, helpful tips, and great advice. It is definitely worth reading!” (Amazon) Brianna Fastenau
“How to Name Your Business is a great primer; a good resource for anyone starting a business, as it not only covers ‘name choices and how to choose between them’, but touches on trademarking and other less-considered but important issues. The decision about your business name will affect a number of branding issues, so shouldn’t be taken lightly. Scott’s book is an easy read that answers some questions, and gets you thinking about others. Well worthwhile.” (Amazon) Anthony Smitson